Client: TangoValve.com
Services: On-Page SEO · Technical Optimisation · Keyword Strategy
Period: June–July 2025
Verified By: SEMrush (July 22, 2025)
The Challenge
TangoValve.com is a niche supplier in the industrial valve space. While the brand had strong offerings, its website wasn’t attracting the right kind of traffic. Key issues included:
- Low organic visibility
- Weak domain authority
- Thin keyword targeting
- Poor technical setup
They needed a solid SEO foundation to start competing effectively in their space.
What We Did
On-Page SEO & Technical Fixes
- Cleaned up metadata (titles, descriptions, headers)
- Improved internal linking and page structure
- Optimised mobile performance and site speed
Keyword Targeting
- Researched industry-relevant, long-tail keywords
- Optimised existing content and created new supporting pages
- Implemented FAQ sections with schema markup
Link Building
- Secured backlinks from 98 high-quality referring domains
- Focused on relevance over volume
- Improved overall backlink profile without spam tactics
Results (As of July 22, 2025)
Metric | June 2025 | July 2025 | Growth |
---|---|---|---|
Organic Traffic | 951 | 1,994 | +109.6% Increase |
Authority Score | — | 10 | Gained trust |
Total Backlinks | — | 277 | Strengthened domain profile |
Referring Domains | — | 98 | Contextual growth |
Ranking Keywords | — | 3,400 | Improved visibility |
Traffic Share (US) | — | 10% | Gained presence in the market |
Source: SEMrush Dashboard, July 2025
Final Takeaway
In just 30 days, TangoValve’s organic traffic more than doubled. With a clearer structure, targeted content, and better authority signals, the brand now has a stronger foundation to grow from — without needing to rely on paid ads.