![Metric Before After Growth Organic Traffic 2,657 3,478 +30.9% increase Ranking Keywords — 7,600 Significant visibility gain Page Speed Score 62 91 Improved mobile performance Bounce Rate — [Insert] Reduced with UX fixes Verified by Google Analytics & SEMrush, July 2025](https://ufskills.com/wp-content/uploads/2025/07/Islamic-Quotes-On-Gratitudes-And-Thankfulness-to-Allah-5-150x150.jpg)
![Metric Before After Growth Organic Traffic 2,657 3,478 +30.9% increase Ranking Keywords — 7,600 Significant visibility gain Page Speed Score 62 91 Improved mobile performance Bounce Rate — [Insert] Reduced with UX fixes Verified by Google Analytics & SEMrush, July 2025](https://ufskills.com/wp-content/uploads/2025/07/Islamic-Quotes-On-Gratitudes-And-Thankfulness-to-Allah-5.jpg)
Client: GoEasyOnline.com.au
Industry: E-commerce – Scooters, Fitness & Outdoor Equipment
Services: Technical SEO · On-Page Optimisation · Content Strategy
Period: July 2025
Verified By: Google Analytics & SEMrush
The Challenge
Go Easy Online was facing stiff competition in Australia’s fast-moving outdoor and mobility gear space. While their product lineup was strong, their site was underperforming in search due to:
- Poor indexing of category pages
- Unoptimized product descriptions
- Slow page speed and mobile UX issues
- Limited visibility for high-intent keywords
They needed a strategy that would help increase organic traffic, improve user experience, and boost conversions — without increasing ad spend.
What We Did
On-Page SEO & Structure Improvements
- Optimised over 150 product and category pages
- Implemented consistent meta tags and structured data
- Fixed broken links and duplicate content issues
Content & Conversion Strategy
- Rewrote key product descriptions with buyer intent focus
- Added trust signals, user reviews, and FAQ sections
- Created blog content around scooters, outdoor fun, and family fitness
Technical SEO
- Improved site speed by 40%
- Made the site fully mobile-responsive and Core Web Vitals-compliant
- Submitted optimised XML sitemap and fixed crawl errors
The Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Organic Traffic | 2,657 | 3,478 | +30.9% increase |
| Ranking Keywords | — | 7,600 | Significant visibility gain |
| Page Speed Score | 62 | 91 | Improved mobile performance |
| Bounce Rate | — | [Insert] | Reduced with UX fixes |
Verified by Google Analytics & SEMrush, July 2025
What the Client Said
“UFSkills took our store from basic to high-performing in just weeks. Our traffic is up, and customers are finally finding what we offer. Highly recommended!”
— Go Easy Online Team
Final Takeaway
With a tailored SEO and content strategy, GoEasyOnline.com.au is now more visible to Australian shoppers — and turning more clicks into customers without increasing ad spend.
